Monthly Archives: September 2009

More coverage of Micello

There have been several additional posts on Micello in the blog-o-sphere. Rather than update the previous entry on Micello’s launch at DEMOfall ’09, we wanted to post another entry with a collection of links to these posts.

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Micello Launches at DEMOfall ’09

If, due to some strange disruption of the space-time continuum, you did not happen to hear about our company  launch on Tuesday at DEMO ‘09 in San Diego, well… we did. “Why would I have heard?” you might ask. Well, because we picked up some pretty serious media buzz from tech heavyweights such as TechCrunch, ReadWriteWeb, Mashable and VentureBeat — among dozens of others. In short, things went very, very well.Here are some media tidbits that make us feel particularly fuzzy:

“Looking for a new company to get excited about? Look no further than mobile mapping startup, Micello.”ReadWriteWeb

“The Micello iPhone app demonstration was greeted with oohs and aahs by the DEMO audience because they impressively showed off the ability to do a detailed search of an actual mall with impressive accuracy. The inside mall view mapped out the entire interior landscape, with store names, and integrated user-generated social media content on stores.” Mashable

“Google Maps is great for helping route cars places, but when it comes to navigating a large area with many points of interest by foot, it can fall short. So Micello offers a much more detailed perspective, outlining the stores that are in your vicinity. It works as you’d expect, with a look that’s similar to the maps you find inside of shopping malls. Even better: the site allows you to search for whatever product or service you’re looking for, with results appearing directly on the map.”TechCrunch


We have other articles of note archived on our media page. Our tagline of “Google Maps for the indoors” seems to have carried really well.

We hope to have our iPhone application out fairly soon. Are you excited? Of course you are.

Here is a link to the video of the presentation. This is a link to the press release that we issued. And here is a list of journal articles / blog posts that were written about Micello:

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